“You can tell the ideas of a nation by its advertisements.”
George Norman Douglas
Early 1990’s were a really confusing period in history of Poland and other Central European countries, because that was the time when on one hand people were taking taste of freedom after collapse of Communist regime, but on the other hand they were badly hit by mundane problems of socio-economical-political transformation: unemployment, poverty, inflation, disappointing politics and fear over future.
Anxiety about the future were mixing together with blind relish with Western popular culture and consumerism. The fall of totalitarian ideology combined itself with chaotic and bizarre notions of “freedom”. Clueless people were trying to understand new reality of capitalism. And early TV commercials were a reflection of those times. Let’s see this by ourselves: